An influencer marketing platform, Celebplus, which provides easy advertising opportunities for anyone based on transparent and objective data, announced on the 14th that it has signed a strategic MOU with Orange Studio Pohang.
This MOU leverages the strengths of both Celebplus and Orange Studio, where Celebplus’ influencers can produce differentiated high-quality content using Orange Studio’s professional shooting system, and various brands and small businesses within TMON Orange Studio can plan various campaigns in different categories with Celebplus’ influencers.
Orange Studio can expect to see increased activity and expanded promotional channels with their partnership with Celeb This collaboration with a specialized influencer marketing platform will help to enhance the studio’s overall capabilities and increase their reach.
In 2022, TMON established the ‘TMON Orange Studio Pohang’ commerce center, the first of its kind by a local government in Korea. The center supports small and medium-sized businesses in various activities, such as content creation, product planning, and online sales support, to promote local economic growth and cooperation among small businesses.
CelebPlus provides an environment where anyone can easily participate in advertising, and unlike existing platforms where it was impossible to measure costs based on contributions during advertising execution, CelebPlus measures advertising costs based on transparent and objective data. In addition, they provide incentives in the form of CelebQ (CELEB) tokens to increase the enthusiasm of advertising participants.
According to Celeb’s statement, the MOU with TMON Orange Studio is significant in that it contributes greatly to the mutual business expansion by combining TMON Orange Studio’s professional and sophisticated technology related to online content with Celeb’s influencer marketing platform. Celeb also expressed its commitment to actively seeking various business opportunities through collaboration with diverse partners in the future.