Celeb Plus Supports The Production of the JTBC Romance Drama “Nevertheless”
It is news that the new influencer advertising platform Celeb Plus supports the production of the JTBC romance drama “Nevertheless”.
JTBC’s “Nevertheless” which airs at 11 p.m. every Saturday, is a drama about the romance between “Yuna-bi” (Han So-hee), a woman who doesn’t believe in love, and “Park Jae-eon” (Song Kang-min), a man who wants to flirt. Based on a popular webtoon of the same name, it attracted a lot of attention even before it was aired as the actors were released.
Celeb Plus is a new concept marketing platform that is different from the existing influencer platform. It uses blockchain technology to filter fake data and supports not only genuine celebrity information but also influencer, celebrities and YouTubers lists. It also provides objective and fine-grained data-based settlement reports during advertising campaigns. Currently, the test version has been completed and is undergoing a renewal for user convenience, and the official service is planned to be provided within August.
An official of Celeb Plus said, “Developed in the era when SNS activities are profitable, anyone can easily participate in advertising and check their contribution, and advertisers can execute advertising costs based on objective data.” It also aims to accurately distribute imports for advertising participants and pays additional ‘CELEB’ based on blockchain for their active participation.
Kim Si-hyun, CEO of 153 Production, an official promotion agency for Celeb Plus, said “We analyze that Celeb Plus’s production support will be of great help in many ways such as improving consumer awareness, promoting services, and increasing inflow customers.”